In the recent period, the “sauce-flavored latte” launched by Luckin Coffee can be approved to be popular across the China, and the sales of a day exceeded 100 million USD. Young people across China seem to be out of step with The Times if they don’t show off their coffee with a alcoholic latte.

Today, our female staff came to work with coffee, and I was curious to borrow it and look at it, looking at the “deer head LOGO” above, thinking, “If it is replaced or matched with the dinosaur LOGO, is it more able to stimulate the market of young people?” Of course, the success of this coffee mainly lies in the influence of the two major brands Moutai and Luckin. The dividend of the young coffee market is coming.

But imagine if a “dinosaur LOGO” on a “sauce-flavored latte” or other drinks-flavored cups would create a new trend! It may also expand a younger market. My idea is not without foundation.

The meaning of the dinosaur LOGO

Dinosaurs can be associated with energy, vitality and strength. Millions of years ago, they ruled the Earth and were among the most powerful and powerful creatures ever to have lived. Therefore, the dinosaur LOGO can indicate that the company (coffee / milk tea etc. + liquor) is strong, or that the drinker is full of energy and ready to conquer its industry.

Dinosaurs also represent evolution and adaptation. They are a diverse group of animals that have adapted to different environments to dominate the Earth for hundreds of millions of years. By adding a dinosaur LOGO to the cup, it signifies a strong adaptability, forward thinking and willingness of the person or company to constantly evolve to meet changing customer needs.

Dinosaurs can also expand the market

1. Children are reincarnated from dinosaurs

American educator Hall, founder of developmental psychology, said that child development is a replay of human history. For example, the boys like the game of chase, which is a replay of hunting in ancient times; People like fishing, swimming and boating, which is a replay of the life of their ancestors, so it can be approved that the fun experience gained by children from the living environment after birth is a reproduction of history.

2. The desire for great power

Dinosaurs are a symbol of great power and give children a strong psychological support. Children in real life, regardless of height or strength are very weak, everywhere protected and restricted by adults. They aspire to grow up to be as big and powerful as dinosaurs. Even, many children dream of getting a dinosaur egg and keeping a giant monster in captivity. It seems that with dinosaurs, you have a variety of strange forces, powerful, invincible, and not afraid of anything.

3. Curiosity gets in the way

Young people often have a common problem, that is, they are full of infinite curiosity about things they have not participated in, they desperately want to experience things they have not participated in, so they often build a virtual experience through imagination to satisfy their curiosity. Similarly, children who have not seen real dinosaurs and can not get much information from others will naturally have a strong sense of interest and engagement to experience the life of dinosaurs.

The above three reasons (for the psychological depiction of teenagers and younger adults), one thing we can learn is that the image of “dinosaurs” has a positive attraction effect on the people. If the “dinosaur LOGO” is printed on the outer packaging of a food or beverage brand, it will definitely be able to add points in the broader juvenile market.

Of course, this isn’t about encouraging teenagers to use alcohol! You know, the alcohol content of a certain drink is only 0.5%, which is not enough to achieve the intoxicating effect. Its taste is also an effect of the alcohol sugar we ate when we were children, and even after drinking it, it will have a deep nostalgia. Of course, alcoholic beverages are only recommended for adults. Children can try non-alcoholic milk tea and so on.

Dinosaur LOGO on beverage packaging – Cases Display

NAIXUE co-branded IP Dinosaur DILO launches Dinosaur Egg Series!

NAIXUE announced the launch of a new dinosaur egg series in collaboration with IP Dinosaur DILO, including the Imperial Yellow Peach Dinosaur egg (price 5USD), the Imperial Yellow Peach Dinosaur egg bucket (price 8USD, 1L pack) and blueberry ice potato (price 6USD).

According to the official, the new drink is mainly a smoothie made from apricot plum, a “dinosaur egg” from Xinjiang, mixed with jasmine Early snow tea. The drink also uses fresh-cut yellow peach as a base. Cup stickers, tote bags and limited-edition stickers are available with the purchase of this range of drinks. Buy a drink at the theme store and get an acrylic refrigerator sticker of dinosaur DILO’s peripheral products.

INS Kawaii Dinosaur themed milk tea shop at Chinese Bay Area!

The resulting drink is not only a high level of appearance but also very healthy, really starts from the appearance level, trapped in the taste, loyal to the concept. The baby dinosaur logo of the milk tea shop is also very cute. People like this picture of Tyrannosaurus Rex, and pink color is very suitable for asking girls to drink tea and take photos.

Singapore National drink 🥤 Dinosaur Milo!

A super classic drink in Southeast Asia. It is a Malaysian and Singaporean drink consisting of a glass of chilled Milo (a chocolate malt drink) and undissolved Milo powder. It houses a variant of the dinosaur, also known as “Godzilla”. With a scoop of ice cream or whipped cream, it tastes especially good.

After the dinosaur LOGO is printed on the above drinks packages, it is more cute and playful, which can catch the visual experience of young people. Proving that a dinosaur LOGO(cute, cartoonish, cool…) can be printed on the packaging of a beverage brand targeting the young market (can be a coffee cup or other). It’s a good idea, and there are examples of successful cases.

In short, if a coffee or milk tea brand wants to incorporate “dinosaurs” into your packaging or theme content, please leave a comment here. We (although we do make realistic dinosaur models) can also contribute to your brand 😄.